Job Title: Area Sales Manager – Bathroom Sector
Location: Northern Ireland – Home Based
Package: up to £45k basic (DOE), bonus, car & benefits
Our client is one of the UK’s leading independent suppliers of bathroom furniture and bathroom products, with over 40 years’ experience in designing and developing beautiful bathrooms. Founded in the 1970’s they have grown into one of the leading players within the UK bathroom market.
Their continued growth means they now need to hire an outstanding Area Sales Manager to develop the Northern Ireland region. You will need to be experienced within the Bathroom sector and have a track record of developing the business with Bathroom Retailers, Distributors and New Build market.
Job Purpose
- To drive profitable, budgeted sales growth through independent and national customers by brand in line with company objectives
- To gain market share and increase specifications across all brands within the New Build sector
- Achieve budgeted sales and specification targets by brand and customer channel
Main Job Responsibilities – Retail
- Achieve budgeted sales targets in total and by brand
- Develop and implement plans with targeted customers to drive significant growth in line with A+ Accounts Strategy
- Achieve sell-in targets for new product displays
- Optimize display coverage for all current products
- Achieve 10 In-stores display areas per financial year
- Maximise stock sales where appropriate e.g. Select brand
- Publicise and initiate national promotions and customer individual promotions
Main Job Responsibilities – Specification
- Target key opportunities in New Build within region and implement strategy to deliver increased specifications and growth
- Establish and build relationships with key staff of National and Regional Developers, Contractors and Installers, Contract, and merchant outlets
- Manage and utilise contract support terms to maximise increased specifications/gross margin and increased market share in New Build
- Originate and track specifications through to order placed, managing pricing, stock forecasting through to project completion
Key Behavioural Requirements
- Work closely with sales office and accounts to ensure main brand objectives are met.
- Respond positively to all actions and requests from Director of Sales and Group Sales Director.
- Through use of the company appraisal, work with Director of Sales to personally develop in line with company expectations.
- Act as a role model to promote professionalism and integrity throughout the business.
- Cooperate with, support client sales team, and comply with internal “Rules of Engagement” as issued 2015.
- Cooperate with and support Contracts Sales Team.
- Facilitate necessary support to customers to ensure complete customer satisfaction as far as possible.
- Actively support Marketing with market intelligence and input to promotional and product initiatives.
Minimum activity requirements
- Minimum 6 calls per day on average.
- 75% of time to be spent developing main brand Direct Accounts and Top 100 Distribution Accounts and the remaining time to be used to work with and provide support and training to distribution partners sales force staff.
- Call plan in line with published company expectation for number of visits to each customer by categories A-E in line with revenue/revenue opportunity
- Make use of company supplied CRM system – as a minimum, a record of each call and an up to date display database is required (to start on implementation of new system in 2016).
- Achieve displays sales target levels set by Director of Sales at the beginning of set sell-in periods.
- Generate reports for head office as required including monthly reports.
